Operations & Delivery
The systems that make the day-to-day run without you.
Fractional COO · Wellness & Sport
Wellness & sport business operations — systematized, simplified, streamlined.
Every visionary founder needs an integrator who aligns with their vision and executes on the day-to-day — built for studios, gyms, sport-tech startups, and wellness brands.
Onboarding systemized
Three studios live this quarter, zero dropped handoffs.
My services
Grouped by where the pressure usually shows up first.
Operations & Delivery
The systems that make the day-to-day run without you.
Finance & Compliance
Money in, money out, and the risk around both.
People & Community
The humans on your team and the ones who pay you.
Brand & Positioning
Who you are and who you're for — built into operations.
The method
A continuous cycle, not a one-time fix.
I assess the current state of your operations: what exists, what's missing, what's working, what's breaking down.
Clear, specific suggestions for improvement, prioritized by impact.
I implement, review against real performance, and feed it back into the next cycle. Operations are an ongoing discipline, not a project with an end date.
Your stack
Build connected systems across your tools so your team runs like clockwork
I don't just know tools. I build ecosystems that run them smoothly together.
If your business already runs on a specific stack, we work within what you have — these are the tools I bring when there isn't one in place yet.
Packages
Two packages. Flat monthly retainers, sized to weekly hours — not hourly billing, not full-time.
10 hrs/week
$2,200/month
Best for: Early-stage studios and startups that need strategic oversight without a heavy weekly footprint.
Book A Call20 hrs/week
$4,000/month
Best for: Growing brands that need consistent, hands-on execution — financial oversight, team systems, and process management — week over week.
Book A CallEvery engagement starts with a discovery call to confirm the right package for where you are.
The terms
The rules of engagement, stated up front so nothing needs renegotiating later.
Month-to-month. Pause or cancel anytime — no penalty, no guilt trip.
Keeps the work focused and moving, instead of ten half-finished priorities.
Communication happens through Slack and your project tool — not a calendar full of meetings.
Your package defines exactly what you get. Anything outside it, we talk about directly.
Reviews
Operators who've handed me the messy parts of their business — and got their week back.
Review awaiting publication
Review awaiting publication
Full reviews are being collected from current partners and will appear here shortly.
The Ops Journal
SOPs, systems, retention, and automation — practical guides written for wellness studios, gyms, and sport startups.
Most growing teams do not have a tool problem; they have twelve apps doing the job of six, half of them disconnected. Here is how to audit the stack and win back your afternoons.
· 7 min read
Most service businesses don't have a CRM problem; they have a CRM setup problem. Here's the no-fluff sequence for standing up a pipeline your team will actually keep current.
· 8 min read
Most ops time does not vanish in big projects. It leaks out through small handoffs: retyping a lead, chasing an invoice, booking a call. Here are the Zaps that plug those leaks.
· 7 min read
Let's talk through where your operations are today — and what a fractional COO partnership could look like for your business.