Operations & Delivery
The systems that make the day-to-day run without you.
Fractional COO · Wellness & Sport
You've got questions?
Wellness & sport business operations — systematized, simplified, streamlined.
Every visionary founder needs an integrator who aligns with their vision and executes on the day-to-day — built for studios, gyms, sport-tech startups, and wellness brands.
Operations · This week
On track80%
Onboarding systemized
Three studios live this quarter, zero dropped handoffs.
- Client onboarding flow
- Payroll run · 12 staff
- SOP library v2 shipped
- Years fully remote
- Founders partnered
- Revenue growth backed
My services
Ten ways I take the weight off
Grouped by where the pressure usually shows up first.
Finance & Compliance
Money in, money out, and the risk around both.
People & Community
The humans on your team and the ones who pay you.
Brand & Positioning
Who you are and who you're for — built into operations.
The method
How I Work
A continuous cycle, not a one-time fix.
Audit
I assess the current state of your operations: what exists, what's missing, what's working, what's breaking down.
Propose
Clear, specific suggestions for improvement, prioritized by impact.
Execute, Review, Repeat
I implement, review against real performance, and feed it back into the next cycle. Operations are an ongoing discipline, not a project with an end date.
Your stack
Tool Ecosystems, Built for You
ClickUpAsanaAirtableNotionZapier
SlackStripeCircleGoogle SheetsQBOyou name it
Build connected systems across your tools so your team runs like clockwork
I don't just know tools. I build ecosystems that run them smoothly together.
If your business already runs on a specific stack, we work within what you have — these are the tools I bring when there isn't one in place yet.
Packages
Two ways to work with me
Two packages. Flat monthly retainers, sized to weekly hours — not hourly billing, not full-time.
Quarter-Time
10 hrs/week
$2,200/month
- Financial Admin Support
- Project Coordination
- SOP Documentation
- Admin Support
Best for: Early-stage studios and startups that need strategic oversight without a heavy weekly footprint.
Book A CallPart-Time
20 hrs/week
$4,000/month
- Financial Account Management
- Project Coordination
- Client & Member Relations
- Human Resources Management
- Tailored SOPs
- Brand & Positioning Support
- Admin Support
Best for: Growing brands that need consistent, hands-on execution — financial oversight, team systems, and process management — week over week.
Book A CallEvery engagement starts with a discovery call to confirm the right package for where you are.
The terms
How We Work Together
The rules of engagement, stated up front so nothing needs renegotiating later.
No long contracts
Month-to-month. Pause or cancel anytime — no penalty, no guilt trip.
One active request at a time
Keeps the work focused and moving, instead of ten half-finished priorities.
Async-first
Communication happens through Slack and your project tool — not a calendar full of meetings.
Clear scope, no surprises
Your package defines exactly what you get. Anything outside it, we talk about directly.
Reviews
What Founders Like You Have to Say
Operators who've handed me the messy parts of their business — and got their week back.
Review awaiting publication
Michael Rivera
CTO · Hotspotty
Review awaiting publication
Michael Sothan
Head of Marketing & Growth · Hotspotty
Full reviews are being collected from current partners and will appear here shortly.
The Ops Journal
Operations playbooks, fresh from the field
SOPs, systems, retention, and automation — practical guides written for wellness studios, gyms, and sport startups.
Tools & AutomationTech Stack Audit: Cut Tool Bloat and Reconnect Your Data
Most growing teams do not have a tool problem; they have twelve apps doing the job of six, half of them disconnected. Here is how to audit the stack and win back your afternoons.
· 7 min read
Tools & AutomationCRM Setup for Service Businesses: A No-Fluff Guide
Most service businesses don't have a CRM problem; they have a CRM setup problem. Here's the no-fluff sequence for standing up a pipeline your team will actually keep current.
· 8 min read
Tools & AutomationZapier Workflows That Save Ops Teams 10+ Hours a Week
Most ops time does not vanish in big projects. It leaks out through small handoffs: retyping a lead, chasing an invoice, booking a call. Here are the Zaps that plug those leaks.
· 7 min read
Book your discovery call today!
Let's talk through where your operations are today — and what a fractional COO partnership could look like for your business.