Operations & Delivery
The systems that make the day-to-day run without you.
Fractional COO · Wellness & Sport
Wellness & sport business operations — systematized, simplified, streamlined.
Every visionary founder needs an integrator who aligns with their vision and executes on the day-to-day — built for studios, gyms, sport-tech startups, and wellness brands.
Onboarding systemized
Three studios live this quarter, zero dropped handoffs.
My services
Grouped by where the pressure usually shows up first.
Operations & Delivery
The systems that make the day-to-day run without you.
Finance & Compliance
Money in, money out, and the risk around both.
People & Community
The humans on your team and the ones who pay you.
Brand & Positioning
Who you are and who you're for — built into operations.
The method
A continuous cycle, not a one-time fix.
I assess the current state of your operations: what exists, what's missing, what's working, what's breaking down.
Clear, specific suggestions for improvement, prioritized by impact.
I implement, review against real performance, and feed it back into the next cycle. Operations are an ongoing discipline, not a project with an end date.
Your stack
Build connected systems across your tools so your team runs like clockwork
I don't just know tools. I build ecosystems that run them smoothly together.
If your business already runs on a specific stack, we work within what you have — these are the tools I bring when there isn't one in place yet.
Packages
Two packages. Flat monthly retainers, sized to weekly hours — not hourly billing, not full-time.
10 hrs/week
$2,200/month
Best for: Early-stage studios and startups that need strategic oversight without a heavy weekly footprint.
Book A Call20 hrs/week
$4,000/month
Best for: Growing brands that need consistent, hands-on execution — financial oversight, team systems, and process management — week over week.
Book A CallEvery engagement starts with a discovery call to confirm the right package for where you are.
The terms
The rules of engagement, stated up front so nothing needs renegotiating later.
Month-to-month. Pause or cancel anytime — no penalty, no guilt trip.
Keeps the work focused and moving, instead of ten half-finished priorities.
Communication happens through Slack and your project tool — not a calendar full of meetings.
Your package defines exactly what you get. Anything outside it, we talk about directly.
Reviews
Operators who've handed me the messy parts of their business — and got their week back.
I have had the pleasure of working very closely with Sara since she joined my company as our Fractional COO, and she has been an exceptional asset to our organization. Sara is a strong, thoughtful leader who listens carefully, evaluates challenges, and formulates clear, actionable plans and policies. One of her greatest strengths is her ability to bring structure and organization to environments where systems may be limited or where operational chaos exists. She has a unique talent for building processes from the ground up and creating clarity and alignment across teams. She is highly digitally savvy and proficient with a wide range of applications and platforms. Sara successfully digitized our policies and procedures, streamlined workflows, and trained our entire team, significantly improving efficiency and consistency. Her impact is felt on a weekly basis, and the systems she implemented continue to support our growth and operations. Beyond her technical skills, Sara is collaborative, strategic, and deeply invested in the success of the organization. We have learned a great deal from her leadership, expertise, and ability to guide teams through change. We have been extremely fortunate to have her as part of our leadership structure. If you are looking for a COO, whether for a startup or an established organization, Sara is an outstanding choice. If your goal is to get your business organized, set clear goals, and move your organization in the right direction with confidence and structure, I highly recommend Sara without hesitation.
I super recommend Sara, she's been helping us streamline all our operations inside Hotspotty. As a founder, you must wear so many different hats, and having someone like Sara besides you taking care of most of the bureaucracy and paperwork, leaving you to focus on what you do best! Thank you Sara! Wagmi :D
I loved working with Sara, she's incredibly resourceful, efficient, and consistent in all that she does. Sara brings a calm and reliable presence to the team, she is super attentive and a great listener. When it comes to her HR management, I admire the impeccable balance of professionalism and empathy with which she makes people feel supported and held in their roles. Her ability to stay grounded and supportive, even in high-pressure situations, made her a pillar of stability and trust within the team. Highly recommend Sara, she is a solid and super valuable asset to any team.
Sara is an incredible human being. During our two-year collaboration at Modern Mantra, I had the privilege of witnessing her evolution into a remarkable operations leader. She fully commits to her responsibilities, always ready to roll up her sleeves when necessary, and proactively pursues excellence. Sara consistently demonstrated deep care for our work, the people involved, and the company's overall health. She strikes a balance between intellectual rigor and emotional intelligence. Beyond her professional attributes, Sara is a person of warm spirit. We connected instantly, and our collaboration only deepened our understanding of each other. Her entrepreneurial mindset and active outdoor lifestyle further illustrate her dynamic character. I am proud to call her a friend after our time together. Sara's contributions were pivotal to Modern Mantra's growth into a multi-million dollar operation. As one of our first hires, she played a key role in building a global team of over 20 contractors. Without Sara, our company's rapid scaling would have been unattainable. She adeptly created space for us founders to focus on product development and growth, managing the vortex of finance, legal, and people with exceptional skill. I wholeheartedly recommend Sara to any company seeking to amplify their focus on product and growth initiatives. Her ability to foster a strong, stable operational foundation is honorable.
I highly recommend Sara, a colleague I've had the pleasure of working directly with for nearly two years. Her commitment to operational excellence is outstanding. Sara has developed internal tools, including a comprehensive HR system and a finance and project management system across Notion and Slack. These tools not only brought clarity and organization to a dynamic environment but also enabled vital automations that streamlined our workflows. In my role as an engineer, Sara's impact was particularly helpful. Her structured approach to project management eliminated obstacles, allowing me to focus on innovation and coding efficiency. Her work didn't just provide stability for the organization; it empowered the entire development team to excel in our roles. Sara is always responsive, articulate, and maintains a friendly demeanour. She has a unique talent for simplifying complex processes and her work significantly boosts team efficiency and organizational effectiveness. If you have the opportunity to work with, for, or alongside Sara, consider yourself fortunate. Her presence is a guarantee of a positive and productive work environment, and I am confident she will be a valuable asset wherever her career path leads. Crossing paths with Sara is a professional blessing!
The Ops Journal
SOPs, systems, retention, and automation — practical guides written for wellness studios, gyms, and sport startups.
Most growing teams do not have a tool problem; they have twelve apps doing the job of six, half of them disconnected. Here is how to audit the stack and win back your afternoons.
· 7 min read
Most service businesses don't have a CRM problem; they have a CRM setup problem. Here's the no-fluff sequence for standing up a pipeline your team will actually keep current.
· 8 min read
Most ops time does not vanish in big projects. It leaks out through small handoffs: retyping a lead, chasing an invoice, booking a call. Here are the Zaps that plug those leaks.
· 7 min read
Let's talk through where your operations are today — and what a fractional COO partnership could look like for your business.